A few years ago, all candidates looking for a job would have to worry about is putting together a great resume and a list of personal and work references. But today there something extra job seekers are forgetting about. They need to be warned: make sure social media accounts look professional! Not many people realize hiring managers look at your profile on sites like LinkedIn, Facebook, and Instagram and use that information to make decisions on whether they are going to hire you or not.
Per careerbuilder, and a study conducted by Harris Poll, the number of employers using social media to screen candidates has increased 500 percent over the last decade. Career builder found a majority of employers use social networking sites to research candidates, an increase of 52% over the previous year. However, do not think the solution is to keep your online presence private. More than two in five employers (41 percent) say they are less likely to interview job candidates if they are unable to find information about that person online.
Depending on what hiring managers are looking for, candidates’ online information can help or hurt their odds of getting a job. Forty-nine percent of hiring managers who screen candidates via social networks said they’ve found information that caused them not to hire a candidate. So, what are red flags for hiring managers while looking at your social media accounts?
Here are our top 7 things hiring managers look at on social media accounts that could help you or hurt you:
Provocative or inappropriate pictures
The very first thing all people see on your Social Media accounts is your pictures. Make sure your cover photo is appropriate and is not provocative in any way. If you have a LinkedIn profile make sure you use a professional photo with business attire. No manager wants to check out a potential employer and see them partying at the beach with a beer in their hand. Although Facebook is the place to post beach pictures with friends make sure there is no outrageous party pictures. Remember this may be the first impression a hiring manager has of you.
What others are posting about you
Once a hiring manager looks at your profile they can check out your connections and what your friends may be saying about you. If there are any feeds with crazy stories you are involved in, find a way to take them down. What others post and say about you counts and can leave a hiring manager with the wrong impression.
Just about any hiring manager in any job type or industry is looking for someone with excellent communication skills. How do you communicate online? Make sure your posts are intelligent and not argumentative and foul mouthed. Per recent studies a majority of hiring managers are turned off by bad grammar and profanity.
Fit into corporate culture
A company’s corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and conduct business. It can be a shared understanding of how things are done and how employees act. Making sure a person fits into a company’s culture has become important. A recent article in forbes.com says studies have indicated measurable increases in turnover for companies with poor or nonexistent culture. If part of a company’s culture is to be innovative a manager may look to see how technology savvy you are. A hiring manager may check out what types of information you post, to see if you share creative, articulate information.
Candidate bad mouthed a previous employer
We tell people never bad mouth a previous employer in an interview. It can be even worse if you bad mouth a boss or previous employer online. No employer wants to think their name may be slammed online in the future. Bad mouthing anyone shows poor judgment.
We have all seen people go off on a rant on social media sites. One sure way to get knocked out of a job possibility is to discriminate against anyone online. Do not get dragged into any conversation online that displays you may discriminate against anyone in the work place.
Background information matches job qualifications
This one is not so much focused on Facebook and twitter but make sure your LinkedIn profile matches what your resume says. Your jobs and career history need to line up with how your resume presents you. If your resume and background on social media sites do not match you may be bumped out of the running before you even get a first interview.
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