LinkedIn, King of Social Media for Professionals

While it’s not mandatory for every one to have a LinkedIn presence as a professional, if you are looking for a job or changing careers, its becoming more and more important.  Also LinkedIn isn’t just for job hunters, it can also help boost sales.

A study by Business Insider found that, “73% of salespeople using social media outperformed their traditional counterparts, according to a a report issued by A Sales Guy Consulting. The top-selling sites of the year were, in order, LinkedIn, Twitter, and Facebook.

While Facebook has over a billion users, LinkedIn remains a more successful social media platform for professionals – those looking for a job, a new employee or business services. Facebook has established a reputation for connecting almost everyone, LinkedIn has established a reputation for connecting college-educated business professionals. So when people are on LinkedIn, its usually for a professional reason, whereas Facebook everyone often gets distracted by friend’s pictures or funny videos and forgets why they were there in the first place.

If you are going to set up a LinkedIn profile, or have already set one up, its important to make sure it stays current.  Having an out of date or unprofessional profile can be worse than not having one at all.

Your resumé is obviously the most necessary piece of your professional self promotion, so make sure it’s done correctly. Recruiting and hiring managers almost always check your profile right after reading your resumé. It’s just an automatic next step. The dates and the jobs on your resume should match your profile or it will raise a red flag. Its good to take the time to list your titles, companies and dates, along with call points and awards. College and certification are also important to add or people will assume you are leaving them off for a reason. Volunteer activities/sports are good to add as well but are a lower priority.

Make sure you have a professional picture as a part of your profile. No need to go to a photographer for a head shot. Just have someone take your picture  against a blank wall from about 6 feet away, from your chest/torso up. Make sure you wear business attire and a smile.

If you are in the job market, or using LinkedIn to boost sales, consider adding your phone and/or email to the bottom of your profile – that will make it easy for people to reach you instead of monitoring your connection requests.

Remember, the more connections you have on LinkedIn, the more likely someone is to find you, so its important to take the time and reach out. Even if you are not in the job market, LinkedIn is also a good way to network with colleagues who have a similar job, so you can share strategies or ask questions, and it lets you connect with people who have the job you want next.  Its always good to see what type of qualifications they have and the experience they’ve accumulated so you know what to work towards and have a better sense of when you are ready to make the jump to the next level.

You can also use the site to find industry related articles, and many organizations, like MedCareer News, maintain pages to help start conversations and provide pertinent information. MedCareerNews provides information about the medical field that will affect your career options, advice about moving your career forward, quizzes and more! Subscribe on the website today or follow Med Career News on Facebook, Twitter, Linked In or Google Plus.  You can also get medical career targeted help with your cover letter, resume and sales plans at 306090 Medical Sales.  For more leading healthcare news and career advice subscribe to our blog for free at

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